{"id":554,"date":"2016-08-15T07:14:48","date_gmt":"2016-08-15T07:14:48","guid":{"rendered":"http:\/\/paulwarren.com.au\/blog\/?p=554"},"modified":"2016-08-15T07:39:05","modified_gmt":"2016-08-15T07:39:05","slug":"adios-snapchat-will-pivot-new-direction","status":"publish","type":"post","link":"http:\/\/paulwarren.com.au\/blog\/adios-snapchat-will-pivot-new-direction\/","title":{"rendered":"Adios Snapchat! Or Will They Pivot In A New Direction?"},"content":{"rendered":"

We all know of or have probably heard of SnapChat<\/a>\u00a0right?<\/p>\n

If you haven’t, it’s another instant messaging app for mobile devices, using pictures instead of words.<\/p>\n

… In same cases, it uses boobs<\/em>, or penises<\/em> instead of words.<\/p>\n

If you’re a Gen Y or a so called Millenial<\/strong>, then the chances are that you love Snapchat. Or do you?<\/p>\n

For Snapchat, our younger generations are the future audience of Snapchat in my opinion.<\/p>\n

But have Snapchat become the victim of it’s own design?<\/p>\n

<\/p>\n

And are Snapchat in trouble?<\/strong><\/p>\n

With the introduction of Instagram Stories recently, it seems like a direct rip off of Snapchat Stories.<\/p>\n

For Snapchat, Stories was the rocket fuel behind their growth rate in 2013.<\/p>\n

Stories was a innovative way of telling stories using picture slide shows.<\/p>\n

And now Instagram are doing the same feature and using the same title!<\/p>\n

\"Are<\/a><\/p>\n

There are so many great influences out there today and many are now leveraging video.<\/p>\n

YouTube are still out in front in video based media, but Facebook are making leaps and bounds in this direction.<\/p>\n

Many influencers on LinkedIn are also using video to promote their message.<\/p>\n

… People do in fact use LinkedIn. I know, I’m as in shock as you are about that.<\/em><\/p>\n

Back in the Snapchat camp, the best you can expect are the daily does of dick pics and Gary V banging the Snapchat drum.<\/p>\n

\"GaryV<\/a><\/p>\n

So are Snapchat on the verge of a slow and painful death?<\/p>\n

Maybe not. Snapchat’s audience is the Millenials, the young kids, that’s their future audience.<\/p>\n

The Millenials aren’t entirely bored with Facebook but aren’t yet civilised enough to use Instagram. So for now,\u00a0SnapChat should remain their home.<\/p>\n

… Unless MySpace happens to make a triumphant return? Yer, nah.<\/em><\/p>\n

They probably won’t be using Twitter because its hard for them to have deep & meaningful conversations.<\/p>\n

So in saying that.<\/p>\n

I don’t see Snapchat dying from this at all. I see Snapchat pivoting from this into new directions. It has to right? But into what?<\/p>\n

If they can some how wrangle the ‘friend’ video conference space, that no one has really ever serviced very well<\/em> (sorry Google Hangouts), then they could be on a winner here.<\/p>\n

… Sorry to Blab too. I can’t believe people still use blab. And what ever happened to periscope?<\/p>\n

Any how,<\/p>\n

Let me know your thoughts in the comments below.<\/p>\n

Cheers,
\nPaul.<\/p>\n","protected":false},"excerpt":{"rendered":"

We all know of or have probably heard of SnapChat\u00a0right? If you haven’t, it’s another instant messaging app for mobile devices, using pictures instead of words. … In same cases, it uses boobs, or penises instead of words. If you’re a Gen Y or a so called Millenial, then the chances are that you love […]<\/p>\n","protected":false},"author":1,"featured_media":557,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[92,47,94],"tags":[96,99,98,37,97,36,100,95],"jetpack_publicize_connections":[],"acf":[],"yoast_head":"\nAdios Snapchat! 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