The book · Paul Warren and Chris McLean · 2026
More Orders.
How Family-Founded eCommerce Brands Are Growing Profitably From $500k a Year to $500k a Month (Without Losing Their Minds or Marriages)
Chris McLean and I wrote More Orders in 2026. It’s the whole operating system we run at eCommerce Circle, in one place, for family-founded ecommerce brands growing from $500k a year toward $500k a month.
The More Orders Model™
Four foundations, in this order: Stock, Story, Store, Strategy. Growth is a structure problem before it’s a marketing problem, so the book starts with the layer underneath the one you want to fix.
- 01Stock
- 02Story
- 03Store
- 04Strategy
The 10P Engines
- Product
- Prospects
- Profit
- Platform
- Promotion
- Patrons
- Performance
- People
- Protection
- Practice
The four foundations sit on ten engines. The engines are where the work happens week to week.
The instruments
- The More Orders Scorecard™. 200+ scored considerations. It names the one thing capping the rest.
- The More Orders Operating System™. How the model runs inside a real business.
- The More Orders Command Centre™. 200+ GPTs and tools built on the system, at ai.ecommercecircle.com.au.
- The More Orders Flywheel™.
No buy link yet. When there is one, it will be here.