Paul Warren. For the record.

I’ve been selling online since 1998. I built Warcom from age 17, sold it in 2014, founded Insiteful, and co-founded eCommerce Circle. Now I coach Aussie Shopify founders from Melbourne.

Paul Warren has been selling online since 1998. He built Warcom from 17, sold it in 2014, founded Insiteful, and co-founded eCommerce Circle. He coaches Aussie Shopify founders from Melbourne.

I’ve been selling online since 1998. I started Warcom at 17, grew it into a real business with a warehouse full of stock, and sold it to an ASX-listed company in 2014. A year later I founded Insiteful, a Shopify agency that has built 200 sites for Australian brands. In late 2023 Chris McLean and I started eCommerce Circle, where we’ve now coached 400+ Aussie Shopify founders. We wrote the book More Orders together. I live in Melbourne with my family, and you’ll usually find me in a black t-shirt.

Paul Warren has been selling online since 1998. He started Warcom at 17, grew it into a real business with a warehouse full of stock, and sold it to an ASX-listed company in 2014. A year later he founded Insiteful, a Shopify agency that has built 200 sites for Australian brands. In late 2023 he co-founded eCommerce Circle with Chris McLean, and together they have coached 400+ Aussie Shopify founders and written the book More Orders. Paul lives in Melbourne with his family and is always in a black t-shirt.

I’ve been selling online since 1998.

I was 17 when I started Warcom, an online IT and networking retailer, with a goal that sounded stupid to everyone but me: a warehouse full of stock, good people, motorbikes and millions in sales a year. I hit it. By the time I sold Warcom to Shoply Limited, an ASX-listed company, in June 2014, more than 55,000 customers were on the books. I stayed on to see it through the transition.

I also spent years running marketing for other people’s brands and learned which clients I’d never work for again. In 2015 I founded Insiteful, a Shopify agency that has now built 200 sites for Australian brands.

In late 2023 Chris McLean and I started eCommerce Circle, a coaching community for Aussie Shopify founders. We’ve coached more than 400 of them since. Everything we teach runs on the More Orders Operating System™: four foundations, ten engines, a Scorecard that shows you where to start, and a Command Centre with 200+ tools. In 2026 we wrote it down in a book called More Orders.

What I believe, in short: growth is a structure problem before it’s a marketing problem, and a plan that costs you your family isn’t a plan.

I live in Melbourne with my family and my animals. I’m usually in a black t-shirt.

Paul Warren has been selling online since 1998.

He was 17 when he started Warcom, an online IT and networking retailer, with a goal that sounded stupid to everyone but him: a warehouse full of stock, good people, motorbikes and millions in sales a year. He hit it. By the time he sold Warcom to Shoply Limited, an ASX-listed company, in June 2014, more than 55,000 customers were on the books. He stayed on to see it through the transition.

He also spent years running marketing for other people’s brands and learned which clients he’d never work for again. In 2015 he founded Insiteful, a Shopify agency that has now built 200 sites for Australian brands.

In late 2023 he co-founded eCommerce Circle with Chris McLean, a coaching community that has since coached more than 400 Aussie Shopify founders. Everything they teach runs on the More Orders Operating System™: four foundations, ten engines, a Scorecard that shows where to start, and a Command Centre with 200+ tools. In 2026 they wrote it down in a book called More Orders.

What Paul believes, in short: growth is a structure problem before it’s a marketing problem, and a plan that costs you your family isn’t a plan.

He lives in Melbourne with his family and his animals, and is always in a black t-shirt.